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An intro video as teaser for Canon Pixma's launch event.
Raw files are high resolution images of the printer, printouts and PIXMA logo. Rendered in After Effects and 3d Studio Max.
Here's the finished product of the video presentation promoting the Business Administration and Entrepreneurship Degrees at Enderun Colleges, produced in 2008. This was edited inhouse by the Enderun Marketing team. All footage in this video were shot in HD (Panasonic HPX 500) by VCS Productions. We truly loved the Enderun Campus! The staff and students were also very friendly and easy to work with :-)
Disclaimer: Since this video was produced in 2008, please know that Enderun’s branding is no longer reflected by this AVP and some information in this AVP may already be outdated.
Enderun Colleges offers international-caliber bachelor’s degree programs in Business Administration, major in Finance and Wealth Management, Business process management and Consulting, Entrepreneurship with specialization on Family Enterprise, or Marketing Management, and International Hospitality Management, major in Hotel Administration or Culinary Arts.
Learn more about Enderun's international partnerships with Les Roches International School of Hotel Management in Switzerland and Spain, and with Alain Ducasse Formation in France.www.enderuncolleges.com
We have recently collaborated with PhilHealth on a 30-minute animated AVP regarding their progressive health services. PhilHealth offers affordable social healthinsurance and accessible quality health care for all Filipinos. Here, we would like to share a little bit of how the work in progress is executed.
First, we created tight pencil drawings on paper for each key frame. We sketched the in-between (successive frames between key frames) on a separate sheet. The drawings will be scanned and cleaned through Photoshop.
After the cleaning, the drawing is rendered and smoothed down using Adobe Illustrator. We create our own brushes and apply those for contrast and weight. This will serve as the line art for the key frame.
The line art will be colored through Photoshop. Although this is also possible through Adobe Illustrator, there are brush options that are imperative in the coloring process that can only be found in Photoshop.
After the colors are rendered into the key frame, we add background colors and texts on separate layers. Taking care to put the elements in folders within the layer panel, we then proceed to turn each element into transparent layered files before submitting them for post-production.
A sample of one of the PhilHealth key frames.
The PhilHealth AVP is currently on the post-production stage and is set to be launched on February 14, 2011.
AMWSLAI Graphic AVPs
Script / Design / Motion by Vitalstrats Creative Solutions
Timeline for project (2 AVPs):
Briefing: 1 Day
Scriptwriting and Approval: 1 Week
Storyboard Layout and Approval: 1.5 Weeks
VO Recording: 1 Day
Animation: 1.5 Weeks
CLIENT: AMWSLAI
AGENCY/PROD HOUSE: Vitalstrats Creative SolutionsMAIN ACTORS: Actor (Lauro) Amante Pulido
Actor (Lean) Arnold Reyes
Actor (Kathy) Angeli Bayani VCS-AMWSLAI TEAM PRODUCTION STAFF: Director Nick Joseph Olanka
Executive Producer Amrei Dizon
PM /AD Myleen Gavin Herrera
DOP Paul Vincent Pangan
Production Designer Roma Regala
Art Director Lauren Faustino
Wardrobe Master Rona delos Reyes
Assistant PM Oneil Canaria
Production Assistant Jimwell dela Cruz
Production Assistant Romuald Lagasca
Prod Intern Rhine Zafra
Make up Artist Melchor "Angelu" Dominguez
Assistant Make up Artist Ronald "Bullet" Reyes PRODUCTION CREWUtility Joaquin De Mesa
Utility Warly Canaria
Production Driver Catalino Pagador
Setman Dondon Padilla / Anthony Del Socorro
Setman Jay Urbano
PD Driver Jeffrey Yumul
Camera Caretaker Raynell Buerano
Sound recordist Nestor Fuentes
Boom Man Adonis dela Cruz
Electrician Noel Faeldonia
Driver/genetman Romuald Almasan
Dolly Optr. Danny Jabon
Lighting Crew Ruel Angeles
Lighting crew Tony Nalda CONCEPT / SYNOPSIS The story will be told from the point-of-view of a retired master sergeant. This will stress the length of AMWSLAI’s service since the retired soldier can narrate the benefits that AMWSLAI has provided him during certain milestones in his life (start of his career as a soldier, wedding, giving birth to children, paying for the education of his children, wedding of his children, raising up grandchildren, comfortable retirement). More importantly, the use of a retired master sergeant will serve as a credible spokesperson whom the low-ranking soldiers and NCOs (non-commissioned officers) can identify. The milestones and life events that the retired master sergeant narrates are those which ordinary soldiers and NCOs go through. The first-person narration is even more important and useful to highlight the importance of saving for the future. A soldier risks his life for the country. Hence, it is imperative that, at any time, there must be funds for his family at the possible event of his demise. The narration of the retired master sergeant will reveal and uncover attributes / benefits of AMSWLAI that are most relevant to the target market. Thus, the video will not just be a cinematic rendition or narration of an old soldier's life. It will be a subtle exposition of the benefits of AMWSLAI. The script must highlight all the bullet points mentioned above. All these will be expected in a light, positive and uplifting manner. No hard sell. And no pictures of war casualties. Instead, a joyful picture of an old soldier who has saved his money well – with AMWSLAI.
Ang Huling Araw Ng Linggo spans a week in a life of seven individuals with interconnected narratives. The film illustrates the interconnectedness of our lives, a cycle of random events in which the decisions we make are as important as the choices we didn't take.Domeng (Johnny Delgado) is involved in networking or multi-level marketing business and plans to encourage his estranged daughter Luna (Jennifer Sevilla) to join in this unscrupolous business.Luna is abandoned by her husband and son: she asks help from her mother Aling Tess (Boots Anson-Roa).Aling Tess is a landlady who lives alone and fancies a young male boarder named Kulas (Arnold Reyes).Kulas is a grocery store employee who aspires to become a store manager to impress Julie (Angeli Bayani).Julie is a laundry shop attendant who obsessed with a male costumer named Brian (Baron Geisler).Brian is a nurse in a local hospital who wants to work abroad; he persuades his girlfriend Sally (Monica Llamas) to provide for his "fixer" fees. An accounting graduate who failed to pass the board exam for two consecutive years, Sally enters Domeng's networking business in the hopes of proving her worth. When she found out that networking is a scam Sally plans to take revenge on Domeng.
Production Company/Co-Producer: Vitalstrats Creative Solutions / Red Door ProductionsDirector: Nick Olanka
Cinematography: Pao Pangan
Film Editing: Amrei Dizon
Production Design: Roma Regala and Armi Cacanindin
Original Score: Nani Naguit
Assistant Direction: Emman Pascual
Production Management: Gavin Herrera
| VitalStrats and BPI team up for short film | Sep 14, '08 10:01 AM for everyone |
“Bayani” a short film dedicated to overseas Filipino workers (OFWs) from noted commercial director Mike Alcazaren screened on Cinema One. The film is a co-production between Bank of the Philippine Islands and VitalStrats Creative Solutions.
BPI wanted to celebrate the spirit of the Pinoy modern-day hero, the OFWs. The film project gained ground when VitalStrats Creative Solutions came aboard. The graphic design and video production company expanded its film folio with this venture after doing post-production for Cinemalaya entry “Ang Huling Araw Ng Linggo” and Cinema One Originals finalist “Seroks”.
Premiere Airing: December 6, 2008 Saturday - 8:00PMReplays:*with international screenings via TFC’s Kapamilya Channel
BPI PROMO PLUG from Amrei Dizon on Vimeo.
PROPOSED PROMO PLUG for BPI
TVC 30sConcept / Design / Script / Motion Graphics
Vitalstrats Creative Solutions (VCS)'s video production blog.
